The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Procter & Gamble
Client
Title
Category
Award
Points
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Green Pencil
Points: 90.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Active Engagement / Call to Action
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Sustainable Development Goals
Points: 3.00
The most epic seafaring legend ever told
Agency: Leo Burnett / Madrid
Client: PROCTER&GAMBLE / OLD SPICE
Category: Magazine / Series
Points: 3.00
The most epic seafaring legend ever told
Agency: Leo Burnett / Madrid
Client: PROCTER&GAMBLE / OLD SPICE
Category: Craft / Illustration
Points: 3.00
Old Spice x The Witcher Campaign
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client: Old Spice
Category: Brand Partnerships
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Brand Partnerships
Points: 3.00
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Physical Items
Points: 3.00
VS SERIES
Agency: GREY / Tokyo + MediaCom / Singapore
Client: THE PROCTER & GAMBLE COMPANY / SK-Ⅱ
Category: Craft / Animation
Points: 3.00
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Single Country or Region / Consumer / Brand
Points: 3.00
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York
Client: Tide
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Coded: The Hidden Love of J.C. Leyendecker
Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client: P&G
Category: Full Length Video / Single or Series / Episodic
Points: 3.00
The Tent Mender
Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab
Client: P&G/Tide
Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
PROCTER&GAMBLE / OLD SPICE
Title:
The most epic seafaring legend ever told
Category:
Magazine / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
PROCTER&GAMBLE / OLD SPICE
Title:
The most epic seafaring legend ever told
Category:
Craft / Illustration
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Old Spice
Title:
Old Spice x The Witcher Campaign
Category:
Brand Partnerships
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
THE PROCTER & GAMBLE COMPANY / SK-Ⅱ
Title:
VS SERIES
Category:
Craft / Animation
Award:
2022 Design Merit Award
Points:
3.00
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
P&G
Title:
Coded: The Hidden Love of J.C. Leyendecker
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.00